The most important thing to remember is that introducing virtual care will help streamline your administrative tasks and expand the reach of your services. This should not be an overwhelming or daunting change! The guide below will help you communicate this to your clients.
Explain how it works: Keep in mind, virtual care may be a brand new concept to your clients. Explaining exactly what it is, and how you intend to use it in your practice will go a long way in ensuring clients are comfortable requesting appointments.
Consider sharing information with your existing clients through an e-mail campaign or flyers in your office. Speak directly with those who are best suited for virtual care (i.e. travel long distances to see you, have busy schedules, are already comfortable using technology to communicate.)
Another easy way to promote virtual care is by adding information to your website. Current and prospective clients already seek out your website for information about yourself and your services, this is a great place to add more information about your virtual care platform.
Decide who is best suited. There will always be some clients better suited to a new treatment plan, delivery method, etc. than others. When getting started with a virtual care platform, take time to consider who has the potential to benefit most.
Start with the basics. When you have a client in mind, be sure that they have a suitable device, or select a virtual care platform that is device agnostic for better flexibility. Does the client have a reliable internet connection? Are they already comfortable using technology to communicate? With just a few quick questions you will have a better idea of who is best suited.
Outline the benefits. If you’ve made it this far, you already know the many benefits virtual care offers — make sure your clients do too! Offering virtual care is a great way to expand the scope and reach of your practice, but without clients requesting appointments you’ll be losing out on these benefits.
Let clients know they can save not only time but money by meeting you online over video or secure text message. Eliminating the need to take time off work, hire a babysitter, and sit in traffic means clients can easily fit appointments into their already busy schedules.
Clients who previously had to travel long distances to see you, or who find it difficult to come into the office due to mobility issues can now receive care from wherever they are most comfortable. All they need is an internet connection!
Address common concerns early. The use of virtual care is still growing in Canada. Clients may have reservations about the newness of this technology so it’s important to address these concerns upfront.
Let your clients know that you value their privacy and the security of their information and that is why you have selected a virtual care platform that is Canadian healthcare compliant. OnCall Health works hard to ensure PHIPA and PIPEDA compliancy for not only your peace of mind, but your clients’.
Finally, let your clients know how easy it is to get started! As mentioned above, virtual care is meant to help facilitate the relationship you have with your clients so be sure to let them know that you’ve selected a platform that is user-friendly and has built in technical support. Addressing this concern right off the bat will go a long way in ensuring clients are comfortable requesting virtual appointments for the first time.
Virtual care presents an exciting opportunity for you, your practice, and your clients. Following the tips above is a great place to start in setting your virtual care program up for success!